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31/12/2019

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New Year pledge: an open letter.

 
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​By Adam Ray Palmer
 
Hello, I’m Adam and I am the Creative Director for Cineroom. I feel like I need to re-introduce myself, as let’s face it, it’s been a while.
 
I wanted to write this blog to explain Cineroom’s absence over the last year, or why we have been quiet, or even why we are properly returning in 2020.
 
Let’s just talk…
2019 was, feels weird to say ‘was’ already, an interesting year. Cineroom had the quietest year in its four-and-a-half-year existence in terms of published output. We barely produced 20 reviews, we published three interviews on our site and just a handful of insightful features. This isn’t good enough.
 
On the flip side though, we had some major success in 2019 too. We covered three big festivals in Venice, Berlin and for the first time ever, the wonderful Karlovy Vary festival in the Czech Republic. It was an honour as an invited guest writer to KVIFF and I cannot wait to get back there in 2020.
 
The biggest achievement of 2019 though, and I haven’t stopped thinking about it since, is the inclusion of Cineroom on Joker’s marketing campaign. Back in early October, I reviewed Joker at the Venice Film Festival for Cineroom, and within a month, we were everywhere. I saw ‘Cineroom’ on the trailers, TV adverts, posters, websites and billboards all over the world (well, Los Angeles but still!). The biggest highlight of my career. Have a look at the evidence below!
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​Anyway, I’m writing this because Cineroom has always had a great readership, especially at festival times, and we need to do more. So, this is a New Year pledge that we, as a movie website, will do more! 2020 is our year for content, and we will put out the most we have ever done.
 
Thanks for sticking by us and have a happy New Year. We are getting back to work, starting with a Golden Globes prediction in a couple of days.
 
See you soon,
 
Adam.
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