By Adam Ray Palmer
It’s been over a month since I last drafted a feature or a review for Cineroom. It’s been around three weeks since I last turned my laptop on.
Things change, things waiver; but I know my love for film hasn’t diminished. I just know change needed to happen. I wasn’t happy with how Cineroom was progressing…
In a nutshell, 2017 has been fantastic for Cineroom and I. Our hits have grown to unbelievable heights with my previous records shattered (and continued to grow without regular posting in the last 30 days strangely). I went to Berlin Film Festival in February, conducted seven interviews and reviewed 11 films in five days. Cineroom won an award in April beating out thousands of entrants. And late last week, I was accepted to the Venice Film Festival for a third time. So, what’s the problem?
Six weeks ago, I overhauled Cineroom’s brand and website (which may I add, I much prefer) but I think it covered up deeper cracks. I have also visited cinemas to watch films, and had limited urge to review them. I have had big interviews come to Cineroom, but declined the offers. It has taken me up until the past weekend to realise what has been going on… I wasn’t being fully me.
Cineroom had a routine, a structure that became tiresome to me. I also followed corporate spiel to climb ladders. I would make decisions to gain publicity but to lose integrity. From this day forward, that is not happening.
I will write what I want to write, I will do what I think is best and Cineroom will be authentic, bold and spontaneous. Top 5 DVDs and trailers will still live on, but I won’t fear giving out my views. I want to welcome writers to join Cineroom to craft reviews and features that you’re passionate about. Break tradition, stand out and have a go.
That’s all I wanted to say and to give you a reason for the hiatus. But I’ll remind you of the title… “is Cineroom back?” – we’re fucking back...
From Adam Ray Palmer, the Editor-in-Chief.
With our features, we hope to provide engaging and rich content as a platform to discuss our shared love of film!